How do you teach people about how random slot machines actually are? Build one using something random everyone understands: Traffic!

Website: https://www.playsmart.ca/?page_id=6198

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We filmed live traffic and built a slot machine game around it. Just line up three of the same colour cars and you win.

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We built an online experience as well as a full sized slot machine that we brought to select casinos in Ontario to get the word out to the people who would most benefit from our message.