To announce the launch of the new Ritz To Go packaging we made a connection between these portable packs and everyday snacking moments like waiting for the streetcar or being stuck in traffic.

We turned the packaging itself, the stack of Ritz Crackers, into a measurement of how much time you have to snack. Using TTC and Google traffic data we created dynamic billboards around Toronto and Vancouver.

Marketing Media Innovation Awards – Gold, Out of Home Budget Over $100,000